A radiant and bright blond color distinguish and enhances who wears it and the professional that makes it. In this context, JAAS offers an ultra-performing line. Its bleaching powder can lift up to 9 levels using low volumes of oxidant and reduced processing time. Its unique purple pigmentation neutralizes unwanted golden tones obtaining ultra-clear and pure blondes. The Camellia Oil contained in its formula provides hydration and nourishment, preserving hairs’ integrity during the bleaching phase. No Yellow Shampoo, No Yellow Mask, and No Yellow 2Phase leave-in conditioner complete the line. They are enriched with Blackberry Extract and Cottonseed Oil with an anti-aging and restructuring action, and they help to keep and enhance cold blond shades.