A radiant and bright blond color is a distinctive trait, both for the salon and for the client. JAAS offers an ultra-performing line with a bleaching powder able to lift up to 9 levels by using low volumes of oxidant and reduced processing time. Its special violet pigmentation effectively neutralizes unwanted yellow tones for ultra-clear blondes. Thanks to the Camellia Oil contained in its formula providing hydration and nourishment, it preserves the health of the hair during the bleaching phase. The line is completed by No Yellow Shampoo, No Yellow Mask, and No Yellow 2 Phase leave-in conditioner. Enriched with Blackberry Extract and Cottonseed oil, with an anti-aging and restructuring action, they help to keep and enhance cold blond shades.