Innovative formulas and precious active ingredients
CONSTANT EVOLUTION
5 formulation drivers
The latest trends in hair care inspired formulas development. They combine natural active ingredients with state-of-the-art synthetic raw materials ensuring high levels of tolerability and maximum performances.This mix results in a MULTIVITAMIN COMPLEX (A, B, C, D, E) based on 5 precious active ingredients – Cottonseed Protein/Oil, Camellia Oil, Saffron Extract, Lime Seed/Peel Oil and Blackberry Extract – able to fully respond to the objectives of 5 formulation drivers.
Multivitamin complex
With 5 precious active ingredients
Cottonseed Protein
It provides a high amount of Vitamin E and is rich in polyunsaturated fats, linoleic acids, and Omega 6. Among its most relevant properties, there is its antioxidant one: Vitamin E is known, in fact, for its ability to work against free radicals and aging processes. It provides hair with body and texture by deeply hydrating, nourishing and protecting it against polluting agents.
Camellia Oil
Camellia oil is a rich source of oleic acid, polyphenols, Vitamins A, D, C, and E. It is rich in Tocopherol (Vitamin E) and presents a high retinol concentration (Vitamin A). Camellia Oil has a deep antioxidant action and deeply nourishes the hair making brittle and dull hair silky and shiny.
Saffron Extract
It works on the hair fiber by strengthening its roots and protecting its stem from aggressive external agents (sun, wind, and pollution). It provides volume and shine and is excellent to enhance highlights.
Lime Seed Oil
Rich in Vitamins C, A, E, and B, it hydrates and purifies the scalp. This vitamin complex is also a powerful antioxidant. It helps to fight the hair weakening effects of atmospheric pollution and smog.
Blackberry Extract
Rich in Vitamin C, Vitamin A, and antioxidants, it has a preventive action against the formation of free radicals and gives hair vitality and resistance.
JAAS is
A new way to be
Purifying, anti-oxidant and nourishing actives, contribute to making JAAS a real regenerating and wellbeing experience, reserved to those who are looking for something more than a simple technical service or hairstyling product.
JAAS is the result of careful listening.
It is freedom of expression reinterpreted from a technical perspective.
