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Why JAAS

a new way to be
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Italian competence

A complete range of hair products born thanks to Italian competence, technique and creativity, this is JAAS.
Professional results, both in the salon and at home
Italian know-how: conceived and developed by a company with a 50-years experience in the haircare professional sector
Value-For-Money
Easy to use: no need for long training sessions
Dynamic, modern and trendy target clients
Digital DNA: original videos and contents for main social networks
Strong marketing concept and high visual impact product design
Fashion hair styles and trendy colors
A focused product range aimed to optimize distributors and salons/beauty shops warehouse management
Cutting-edge formulas

JAAS

Italian competence, technique and creativity

It has roots plunging in tradition, and its challenge is a constant and enthusiastic evolution. The harmony between its natural precious elements is a counterpoint to technologically advanced formulations, specifically studied to assure each professional, creative freedom in every phase of his work. It is composed of a range of instruments extremely effective in the technical, colouring, hair care and styling sphere that makes JAAS an essential kit to realise each service with flexibility and confidence. Purifying, anti-oxidant and nourishing actives, contribute to making JAAS a real regenerating and wellbeing experience, reserved to those who are looking for something more than a simple technical service or hairstyling product.

JAAS is the result of careful listening. It is freedom of expression reinterpreted from a technical perspective.

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a new way to be

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